IPS vs. Shoot and Burn: How to be Successful in Photography
Digital files vs. Printed Products
Value your work, value your time and make money in photography.
Digital files or printed products…which is right for your business? And how do you position it with your clients? Look, we all want to make money, but running an IPS session might not be for everyone. There are many ways to make money in photography. Sal will dive into the pros and cons of each and how to bridge the gap for today’s clients and their increasing demands.
About this course
when does selling digital files make sense?
In this course you’ll learn when and where to offer your digital files to clients. Learn what package Sal places them in, and how he deals with corporate clients that only need digital files.
Pricing and Selling social media files
How many files should you sell for social media use? Should they be built into your packages or available a-la-carte? Sal will explain how he addresses the need for clients to have images to post to social media.
Your clients want printed products
Shutterfly sells billions in prints and albums each year with your images. Why shouldn’t your clients get their prints from you?
Learn how Sal makes his products stand out through packaging
See how Sal packages products and gives clients a high-end experience they can’t get anywhere else.
how to make the transition from shoot & burn to in-person sales
Your shoot & burn clients won’t expect to come in to your studio for a sales session. Learn how to make the transition and communicate the change to old clients.
How to do in-person sales without a studio
Don’t have a studio? That’s ok. Sal will go over tips and tricks for running in-person sales sessions in your home.